OnePlus and Realme are reportedly preparing to merge into a single operating entity, according to a new report from China. Both smartphone brands already operate within the same corporate ecosystem under OPPO, which is part of the broader BBK-related structure. The reported move is seen as part of a wider internal restructuring aimed at improving efficiency and reducing duplication of work.
Internal Restructuring Underway
According to the report, OnePlus and Realme will combine their operations under a unified structure that focuses on shared product development, business strategy, and resource management. The integration is expected to bring both brands closer in terms of planning and execution of future smartphones.
Industry sources suggest that this restructuring will also improve coordination between teams working on hardware, software, and long-term product planning. As a result, both companies may align their future device roadmaps more closely.
Leadership of the Combined Structure
The new combined business is reportedly set to be led by Li Jie, who currently serves as President of OnePlus China. He will report directly to Pete Lau, the founder of OnePlus.
In addition, Wang Wei is expected to take on the role of deputy general manager in the merged structure. This leadership setup indicates a tighter integration between OnePlus and Realme management teams.
Shared Product Development and Operations
If the merger moves forward, both brands will reportedly combine several key operational areas. These include product development, internal engineering resources, and overall business strategy.
The integration may also extend to software development, future product roadmaps, and device launch schedules. This could result in more synchronized smartphone releases and shared technologies between OnePlus and Realme devices.
Global and Domestic Integration
The report also states that OnePlus and Realme will merge both domestic (China) and international operations under the new structure. This means the brands will coordinate their activities across global markets rather than operating separately in different regions.
Marketing, commercial strategy, and after-sales services are also expected to be managed jointly under a unified business unit. This approach could help reduce operational costs and improve service consistency worldwide.
Brands Will Continue Separately
Despite the internal merger, both OnePlus and Realme are expected to continue operating under their own brand identities. OnePlus is likely to remain focused on premium and flagship smartphones, while Realme will continue targeting budget and mid-range users.
However, experts suggest that the differences between the two brands may gradually reduce as they begin sharing more technology and development resources.
No Official Confirmation Yet
At the time of writing, neither OnePlus nor Realme has officially confirmed the reported merger. The information is based on industry leaks and reports from China, and both companies have not issued any formal statement regarding the restructuring.
What This Means Going Forward
If confirmed, this merger could reshape how both companies operate in the smartphone industry. While consumers may not notice immediate changes, the long-term impact could include faster product development, improved efficiency, and more competitive pricing across both brands.
