Apple is expected to make entry in the foldable smartphone market with its first foldable device, widely referred to as the iPhone Fold. Industry analysts believe this move could significantly reshape competition in the fast-growing foldable segment.
Although Apple is entering the market later than competitors, its strong ecosystem and loyal user base could give it an immediate advantage.
Market Share Outlook for 2026
According to research firm TrendForce, Apple could capture nearly 19–20% of the global foldable smartphone market in 2026. (Vietnam Investment Review – VIR)
This would place Apple among the top foldable smartphone brands, competing closely with major players like Samsung and Huawei.
Analysts highlight that Apple’s brand strength and ecosystem integration will likely drive strong demand. Many existing iPhone users have been waiting for a foldable device, creating significant pent-up demand ahead of launch.
Apple’s Strategy: Fixing the Foldable Display Crease
One of the biggest challenges in foldable smartphones is the visible crease that forms on the display over time. Apple is focusing heavily on solving this issue through advanced material engineering rather than relying only on hinge design.
The company is reportedly working with 3D-printed components, Liquid metal hinges and Dual layers of ultra-thin glass.
Role of Optically Clear Adhesive (OCA)
A key part of Apple’s approach involves improving optically clear adhesive (OCA), a material used between display layers.
Reports indicate that Apple is refining OCA to better distribute stress across the screen. Instead of pressure concentrating in one area—where creases usually appear—the material spreads it evenly. (Macworld)
This method offers several advantages:
- Reduces visible screen creases
- Improves long-term durability
- Maintains display clarity by minimizing light distortion
- Keeps display layers properly aligned
Experts note that this shift marks a broader industry transition from mechanical hinge solutions to material-based engineering for foldable displays.
