The Pakistan Super League (PSL) has signed the most valuable and biggest media rights deal in its history, Pakistan Cricket Board (PCB) announced on February 28, 2026. In a landmark agreement, Walee Technologies has secured the four‑year television and live‑streaming rights for the PSL from 2026 to 2029 for PKR 26.11 billion (approximately $93 million). This deal is the largest media rights agreement ever concluded in the history of Pakistan cricket and PSL.
Record‑Breaking Agreement
Under the new contract, Walee Technologies — which also owns the (Pindi) Rawalpindi franchise — will broadcast and stream PSL matches across Pakistan. The PCB is expected to receive PKR 6.5 billion per year under this agreement, significantly increasing the league’s commercial value.
The deal came after a very hard competitive bidding process in which three companies participated. Two companies offered bids for television broadcast rights and one for digital streaming rights. Walee Technologies combined offer of PKR 26.11 billion comfortably surpassed the PCB’s reserve price set for the media rights tender, making it the winning bid.
Competitive Bidding and Market Interest
Other bidders had submitted lower offers. One private sports channel bid around PKR 9 billion for television rights only, while another company offered about PKR 3.5 billion for digital streaming rights only. These bids were not enough to exceed Walee Technologies total combined offer.
To ensure a fair and transparent process, the surpassed did not allow consortium bids in this cycle. Companies were eligible to submit separate bids for television rights, streaming rights, or a combined package.
Impact on League and Fans
The record‑breaking media rights deal reflects the growing commercial strength of the PSL, which continues to attract strong interest from digital platforms and broadcasters. The upcoming PSL11 will feature expansion from six to eight teams and increase the number of matches from 34 to 44. The season is scheduled to begin on March 26, 2026 and run until May 3, 2026.
PSL officials said that the enhanced media rights agreement will improve overall coverage and give fans better access to live matches on multiple platforms. They also highlighted that the surge in media rights value shows the league’s growing appeal, both nationally and internationally.
Looking Ahead
The record deal marks a new commercial benchmark for the PSL and underscores the league’s surgingvalue as one of the leading Twenty20 cricket competitions in the region. With an extended season and broader media reach, the PSL is aimed for further growth in the coming years.
